new brand development programme...

Another successful brand development scheme as part of a new business start up. Although we seem to have been designing and managing new brand identities forever, the fundamental principles just don't change. Getting it right at this point is still as crucial as it's ever been.

We were asked to come up with a fresh new concept for this client, starting with the name and ending up with a finished housestyle capable of meeting the company's ambitions for the foreseeable future.

As a new company, starting out in a very competitive market, a simple direct approach with high impact was called for.

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the long, hot summer...

The summer got off to a slow start, but eventually turned into a good one. BEDA had the opportunity to make the most of it in some great locations south of the border. Halogen days!

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