the 'jam tomorrow' speech...
It's long been known in the industry as the 'jam tomorrow' speech. There can't be many designers around who haven't heard it at some time and wondered why clients like this don't bother to try it on with anyone else. I guess that says a lot about designers and how gullible they are! This is one of the funniest variants I've seen in a while. Jam tomorrow
when the going gets tough...
Looking back over the last year, BEDA seems to have been busier than ever, despite the recession, but it has to be said that clients are looking for more value and after sales service than is usual, even for this industry. Understandable really, when you consider the pressure everyone is under these days. The emphasis is still moving inexorably from print to web, with briefs becoming more ambitious by the day. Our recent Chartfords project is a prime example

